The nearest MSY store here is on Waverly Rd. It is just 5 minutes walking distance from my accommodation. So I shop a lot there.
Early of this semester, I thought I really need a small laptop which I can bring to the lecture, so that I can check out the Facebook and Twitter, play games when I’m feeling the lecture goes boring ( I swear I never did this in your lecture, Peter.). Then I’ve checked the Officeworks, JB-HIFI and MSY. There were massive information on Officeworks’ and JB-HIFI’s websites, and I need to click sub-sub-sub category under a sub-sub category under a sub category… Indeed, the product descriptions and details are ample and clearly, the webpages are colorful, however, all I need is just a laptop which is light in weight and low in price.
There is another computer shop in Waverly rd which is only 2 mins walking distance for me. So one day I copy the name of that shop down and searched on Google. Unfortunately there was no online catalogue available, just very short description of the business. I hate the stores that without price tag for merchandise, no matter it is a real store or online shop. So MSY seems like the best choice to me though it has an authentic old school website. No massive pictures of merchandise , no annoying flash bar, banner ad and pop up ad which will slower my computer’s operating speed. I just need to open the online catalogue and find out what will fit me, done, such a lifesaver. It took me less that 1 hour from decision making to picking up.
MSY is doing an appropriate way for consumer who knows exactly what they want. Sometimes they are poor guys like me with a limited budget, sometimes they are geeks like &*# who require specific parts to assemble their own desktop. Anyway, there is reason of MSY has been operating for over 14years (I got this figure from MSY website)!
I agree - they are clearly targeting consumers who know exactly what they want. Their website, catalogue and store layout is perfect for such customers.
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