In previous posts, I have talked about some e-marketing phenomenon in China. Due to the complex environment, what works in western country may not apply in China. The cultural diversity is an important factor. For instance, Chinese people consider modest as the favourate virtue. Whereas many western country praise highly aggressive organisational culture. Chinese consumer likes to bargain with sellers no matter if they get the real benefit. Therefore, many giants did not survive in China’s online market. On the other hand, many domestic firms achieved great success despite they have limited asset and power but they hold insightful understanding of the current trend and value perception in China. For example, taobao beats e-bay as easy as a pie with limited industry experiences and asset.
The social media marketing is emerging and developing rapidly in China. China has large amount of netizen which offers both opportunities and challenges to company. The biggest advantage of online marketing is the broad coverage and cost-effective. If marketers use social media in a proper way, the effect will be over estimated. For example, the Jia Junpeng event that I have talked in the previous post.
There are lots of funny internet events and phenomenon in China. For instance, Xiao Yueyue becomes the latest internet celebrity in recent weeks. This event was dominated by a famous online forum ‘Tianya’, which aims to increase the awareness and get the attention of advertising client eventually. I f your are interested, please go online and search Xiao Yueyue, you will be amazed about the influence of social media marketing in China.
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