e-marketing in China

The following posts of my blog will be related to the development of e-marketing in China. I have stucked for several weeks since I really could not come out with any insightful ideas of e-marketing in Australia or in western society. Then my friend reminded me that, hey! why not create contents about e-marketing in China, since that would be something I will be familiar with and it is an opportunity to introduce the contemporary China to every one.

E-business in China achieved rapid development in recent decades. Not only domestic organisations but also overseas firms found the great potential of China. In traditional business or industry, the multinational firms and industrial giants are more likely to occupy the large portion of marketshare rather than raising power. However, in e-business, the logical thinking may not work, especially in China. China is a multiracial country with complicated geographic and demographic distributions. The unbalanced economic growth determines the complexity to organisations and marketers. Because the economic position directly affects the coverage and developmentstage of internet. According to a research by Boston Consultation Group, there are over 4 hundreds million netizen in China which is about 30% of China's population. The average internet surfing time per person is about 2.7 hours in China (obviously I am the one who contributes a lot to this figure since I spent over 5 hours on internet each day :P). Numbers in China are always attractive to companies. However, are you really have the ability to swallow the huge market or even grap a small piece of cake? I hope my following posts could give you understanding of e-marketing in China.