Email-marketing sounds out-fashioned, many people would say, it is wasting time, because consumers always not reading the email at all and drag those email into junk folder directly. But actually email-marketing is still popular in contemporary marketing since it has broad coverage and email becomes an inalienable part of people’s life. I personally could not even sleep if I did not check email every day. This post proposes some tips to raise the readability of email and increase the effectiveness of email-marketing.
1. Avoiding repetitive information. The worst thing that consumer hates about promotional email is the boring content. Once would be enough, no matter how important is the information. Since if that is what consumer really need, then they will notice at the first time. Otherwise, the possibility of reading the email becomes very small.
2. Attach with annotation if there is special terms or expressions in the email. Otherwise readers will feel at a loss.
3. Catch readers’ eyes by one or two key points. If the email is about introducing and promoting a product or service, then it is important to specify and emphasize the unique features of your product, which other competitors are not able to achieve. Then it would be more persuasive. There is no need to cover the waterfront.
4. Cut down unnecessary words. I am so sick to read long articles, so not to mention a long email. To keep the email as simple as possible, to avoid formulate, to make it easy to understand. Otherwise, the possibility of being read is likely to be diminished.
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