what makes websites useless?

Now almost every company has its own website, no matter it is simple (as MSY….) or complex. But what does website reward to the company? Well many managers may say that the website brings them nothing but high cost and bunches of junk mails. So what are the reasons behind?




Firstly, many minor firms did not promote the website well. The organisation website is a huge information carrier and it can be seen as a ‘super brochure’ in marketing point of view. To establish a website is like to print out brochure. If there is no promotion for the website, it is equivalent to leave all the brochures inside the company instead of send to consumers. There is certainly no benefit for the company if no one is able to see the brochure. In fact, many minor firms only set up their website and ignore the promotions.



Secondly, the position of website did not design in marketing perspective. The website itself means nothing to a company, what a company needs from website is to expand brand awareness, increase sales and communicate with consumers. Many firms outsource the website design to design company. However, the design company may start from technical view and to preach ‘function’ and ‘stylish’ etc. The complex design will increase the cost and even affect the marketing result. For example, the access speed will be slower if a website contains too many multimedia effects, whereas consumers become impatient and switch to other websites.



Thirdly, the lack of regular maintaining of website. For example, the page cannot found, the error of interlinking and the lack of contact information. Some information was even posted in one year ago. Consumers can not get access with updated data. Moreover, if consumers send email to the address that listed on the website, I guess not many consumers will get the feedback instantly. It is not only useless for the firms, sometimes the negative effect maybe generated, since consumers will think the firm is inefficiency.



In conclusion, no individual website is useless, the point is how are you gonna operate the website.